Website Redesign Content Inventory Template

A website redesign content inventory records what you have, what each page is for and what should happen to it. Use it before rewriting content or removing URLs so useful pages do not disappear during the redesign.

Copy the table below into your spreadsheet. Add one row per page, then include important downloads and other assets that people still use.

Copy this content inventory

Current URL	Page purpose	Search clicks / visits	Important links or uses	Content decision	Destination URL	Owner	Review status
/services/	Help customers choose a service	Add observed data and date range	Main navigation	Update service descriptions	/services/	Assign owner	To review
/old-offer/	Explain a retired offer	Add observed data and date range	Check campaigns and backlinks	Investigate before removal	Decide after review	Assign owner	To review
/contact/	Let visitors contact the team	Add observed data and date range	Enquiry journey	Keep and verify details	/contact/	Assign owner	To review

These are example rows, not recommendations to remove a particular page. Add the evidence behind each decision.

Start with the existing sitemap and a crawl or page export. Include pages that are not in the menu: older articles, campaign destinations, landing pages, downloads and support resources.

Bring in available Search Console and analytics data using a consistent date range. Record important backlinks, campaign use and customer dependencies. A page with little search traffic can still be essential to an existing customer.

Ahrefs’ content audit process includes traffic, links and other page purposes in the review. That is why this template has a column for uses beyond search.

2. Give each page a clear content decision

Keep: The information is accurate and useful. Check links, presentation and important details without rewriting for the sake of it.

Update: The topic still matters, but the product information, answer or examples need work.

Combine: Two pages substantially duplicate the same purpose. Identify the useful material to retain and the destination before changing either URL.

Remove: The page no longer serves a useful purpose. Check traffic, links and dependencies before deciding what response its URL should return.

Add: A real visitor need is not answered anywhere. Write a brief explaining that need before creating another page.

3. Turn “update” into an actionable brief

For each page being rewritten, record:

Who needs the page and what they are trying to find.
The information they need to make a decision.
Facts, screenshots or examples that must be corrected.
Material worth retaining.
The appropriate next step and related pages to link.
Who confirms accuracy and approves publication.

Semrush’s content audit guidance treats an audit as a basis for improvements, not just a list of URLs. Keep the decisions specific enough that someone can act on them.

4. Separate content decisions from URL changes

Updating the wording does not require changing the address. Keep useful URLs where they still fit.

When combining or moving content, record the old and new address. Use a relevant replacement where one exists; do not send every removed page to the homepage. Update internal links to the final destination rather than relying on redirects for normal navigation.

5. Use the inventory while rebuilding in Revamp

Start the website redesign from your existing URL. Bring the inventory and approved materials into the project so the pages you retain, update or add are explicit.

Use the inventory to guide the redesign: keep valuable service information, refresh outdated wording and bring new pages into the approved visual direction. Revamp lets you make those changes by chatting or editing visually while the current website stays live.

Review the new website through its preview link. Use the SEO panel and Fix with AI to work through identified issues, including the redirect decisions recorded in the inventory. Add bookings, payments or other business features alongside the content improvements when they are part of the project.

Final review before publication

Check that every retained page exists at the intended address, internal links reach the right destination and removed content has a deliberate decision. Verify important customer journeys as well as the page list.

Continue with the requirements checklist to cover bookings, payments, connected tools and launch responsibilities.

Frequently asked questions

Is an inventory the same as an audit?

The inventory lists the content. The audit evaluates it and decides what to change. This template combines the list with decision fields so the findings stay attached to each URL.

Should a page with no search traffic be deleted?

Not automatically. Check whether customers, campaigns, internal navigation or external links still rely on it.

Should I include blog posts and downloads?

Yes, when they are part of the website or visitor journey. They can contain outdated claims or valuable information that the redesign needs to address.