Website Redesign Kickoff Checklist

A website redesign kickoff turns the agreed project into a working plan. Finish the meeting knowing what you are building, what information is still needed, who makes decisions and what happens next.

Use discovery to decide the work. Use kickoff to organize its delivery.

Before the meeting

• Share the agreed scope and current website URL.
• Ask for existing brand materials and approved content.
• Identify the people responsible for content, business workflows and final approval.
• Bring a list of unresolved decisions.
• Confirm where project notes and feedback will live.

Use the discovery questions to resolve important gaps before kickoff. Bring smaller open decisions into the action list below, with a person responsible for each.

A practical kickoff agenda

Confirm the intended result

Restate who the website serves and what visitors should be able to do. Confirm the important pages and working features, along with any items planned for later.

Review the existing content

Identify what stays, what changes and what must be supplied. Use the content inventory to record page decisions and important URLs.

Collect the right inputs

Confirm the location of logos, images, service information and other materials. Identify who can authorize imports and connections to existing business tools.

Keep passwords and private customer information out of general meeting notes.

Agree on the first review

Decide who will review the initial design and what that review should establish. In Revamp, start from the existing URL, refine the first redesign and then extend the approved direction across other pages.

Walk through the important business flow

Choose a real example: a customer books a service, places an order or sends an enquiry. Confirm what should happen and what the team needs to manage afterward.

Assign publication decisions

Confirm who can connect the domain and who authorizes publication. Plan the review of content, important links, working features and relevant SEO changes before that step.

Copy this kickoff action table

Use actual names rather than “client” or “team” where a specific decision is needed.

Send a short recap

We agreed to build [pages and main working features] for [audience]. The first review will cover [design or journey] on [date]. [Names] will supply [inputs]. Open decisions are [list]. We will review the completed website in preview before [name] authorizes publication.

Attach the action list. Keep it current as answers arrive so the kickoff document remains useful after the meeting.

Build and review in Revamp

Turn the agreed direction into a professional design in Revamp, then refine it through conversation or visual editing. Add the pages and business features discussed at kickoff, from booking and payments to customer areas, and share the working preview at each review point.

The client’s operational areas live inside their website. Revamp provides the editing studio, SEO tools and visitor analytics.

After launch, prepare later changes in preview and publish them when ready. Explore the agency workspace or start your own redesign.

Frequently asked questions

Who needs to attend?

The people able to confirm the project goals, supply important information and approve the work. Other reviewers can contribute at the appropriate stage.

Must all content be final before kickoff?

No. Record what is missing, who provides or approves it and when it is needed.

Do we need a technical specification from the business owner?

No. Ask for the desired result and relevant business rules in plain language. The owner does not need to select implementation technologies.

What should happen immediately afterward?

Complete the first agreed actions and prepare the initial review. Keep unresolved decisions visible rather than treating silence as approval.