Website Redesign Follow-Up Email Templates

A useful redesign follow-up gives the recipient a clear reason to reply. Refer to the actual conversation, provide the relevant link or decision and ask one focused question.

Use these templates for existing conversations with prospects or clients. Replace the brackets with real details and do not claim work or results you have not delivered.

Subject: Your website redesign preview

Hi [Name],

Here is the preview we discussed: [link].

I focused on [specific priority], especially [page or section]. Your existing public website has not changed.

Does this feel like the right direction for [business]?

[Your name]

Use the follow-up to establish direction, not imply that every page and feature is already approved.

2. Ask for a specific decision

Subject: One decision for the [page name] page

Hi [Name],

We have two ways to handle [decision]. [Option A] would help visitors [outcome], while [Option B] would [outcome].

Based on what you told us, I suggest [option and short reason].

Which should we use?

[Your name]

Only present alternatives that are genuinely relevant. Do not create extra choices when a simple confirmation is enough.

3. Follow up on a proposal

Subject: Next step for the website proposal

Hi [Name],

Here is the proposal again: [link].

It covers [main deliverables] and the review process before publication. The point still to confirm is [open decision].

Is that scope right for what you need?

[Your name]

If the client has a specific concern, answer it instead of resending a generic sales pitch.

4. Recap the working session

Subject: Website review recap

Hi [Name],

We agreed to keep [items] and change [items].

I will update [next action]. Could you send [required material or decision] by [agreed date]?

The next preview will cover [pages or flow].

Let me know if I missed anything.

[Your name]

Use a date only when there is a real agreed need. Do not invent urgency.

5. Invite final review

Subject: Ready for your website review

Hi [Name],

The agreed updates are ready in preview: [link].

Please check [specific pages or journey], including [important detail]. These changes will stay in preview until we have your approval.

Are you happy for us to publish after those checks?

[Your name]

If content or features remain unfinished, list them clearly instead of calling the website ready.

6. Leave a respectful pause

Subject: Should we pause the redesign?

Hi [Name],

Has the timing changed for the website project?

I am happy to pause here if it is no longer a current priority. If you would like to continue, the next step is [specific action].

[Your name]

Respect a request to stop contacting the recipient. Repeated messages do not substitute for a useful next step.

Keep feedback attached to the project

Use one agreed place to track decisions, even if the conversation happens by email. Record what was approved and what still needs review.

In Revamp, make changes in the existing project through conversation or visual editing. Share the preview again when needed; you do not have to restart the redesign for each revision.

Turn the agreed feedback into changes in the same project, from the visual direction to bookings, payments and other client features. See Revamp for agencies for the full delivery workflow.

7. Suggest a useful improvement after launch

Subject: A next step for [business]’s website

Hi [Name],

Based on [customer feedback or an observed need], I suggest [specific improvement] so visitors can [desired action].

We can prepare it in preview for you to review before it goes live.

Would that be useful for your team?

[Your name]

Use a real observation, such as customers asking for online booking or a newly launched service that needs its own page. This keeps the conversation focused on the client’s business rather than an arbitrary redesign cycle.

Frequently asked questions

What if the client has not opened the preview?

Offer a short written summary or a walkthrough if helpful. Do not assume silence means rejection.

Should I offer a discount in a follow-up?

First find out whether scope, timing or an unanswered question is the issue. A discount does not resolve an unclear deliverable.

What if feedback is vague?

Ask which page or part feels wrong and what result the client wants. Use the revision workflow to turn the answer into an actionable change.

Can I include a proposal and preview together?

Yes. Explain what the preview demonstrates and keep the agreed deliverables in the proposal. The proposal guide helps review that document before sending.