Free tool
50-Point Website Audit Checklist
Work through 50 checks for SEO, performance, conversion, accessibility, and design. Record evidence for each; mark checks that do not apply to your website.
Download the 50-check CSV worksheetA manual planning checklist, not an automated scan, complete accessibility review, or security audit.
Explore a redesign after reviewing the issues
A visual redesign and a technical audit answer different questions. Use Revamp to explore a new design from your URL, then test the pages and working features rather than treating the preview as an audit result.
Try Revamp free →1. Technical SEO
2. Performance
3. On-Page SEO
4. Content & E-E-A-T
5. Conversion
6. Design & UX
7. Accessibility checks
Start with your website
Redesign your website. Keep building from there.
- Paste your URL, then shape the design and add what your business needs
- Publish on your own domain with Grow, with hosting, SEO tools and visitor analytics included
- Ask for changes, review them in preview, and publish when you’re ready
What to do after the audit
Prioritize issues by impact, evidence, and effort. A blocked important page, broken checkout, or exposed private area matters more than a cosmetic inconsistency. Record an owner and a retest date for each fix. A high count alone does not establish that a rebuild is cheaper.
Revamp can help you redesign from a URL or build from a new brief, then add pages and business features. Review the result before publishing. On Grow, SEO tools and visitor analytics support ongoing improvement; neither generation nor a checklist guarantees rankings or compliance.
FAQ
- How do I run a website audit?
- Go through each of the 50 checks on this page and test them on your site. Use Google Search Console for technical SEO signals, PageSpeed Insights for performance, Screaming Frog or Ahrefs/Semrush for on-page SEO crawling, and a WCAG checker like WAVE or axe for accessibility. For a quick visual audit, paste your URL into Revamp to see a modernized redesign alongside your current site.
- What tools do I need to complete the audit?
- Start with Search Console or Bing Webmaster Tools, PageSpeed Insights, and a browser. WAVE or axe can help identify accessibility issues but do not replace manual checks. A crawler such as Screaming Frog, Sitebulb, Ahrefs, or Semrush can help review a larger site; check current limits and pricing with the provider.
- How often should I audit my website?
- A full 50-point audit quarterly is ideal for most businesses. A lightweight monthly review (Search Console, performance, conversion rate) catches issues faster. Annual audits are the minimum for any business that relies on organic search.
- What should I do if I fail many of these checks?
- Start with the highest-impact categories: Technical SEO (blocking indexation), Performance (Core Web Vitals), and Conversion (clear CTAs). Fix the 5–10 highest-impact items before moving to deeper issues. Compare targeted fixes with a rebuild using your actual requirements and estimates. The number of failed checks alone does not decide that choice.
- Is this audit checklist good for small businesses?
- Yes — it's designed for business owners who want to understand where their website is underperforming without hiring a consultant. If you run through this checklist yourself, you can record issues and questions to investigate. This checklist is not a security assessment or an accessibility certification.
Reference checks
Use Google’s Core Web Vitals guidance for field thresholds and Search Central’s SEO guide for crawlability and page basics. Follow Google’s mobile-site and mobile-first indexing guidance, and check that visitors can read the content, navigate and complete important tasks on their phones.